The News of the World has a rather direct style.
Verbatim, here is how High Peak's Chief Executive made it into the Sunday newspaper on the 20th of September 2009.
Unfortunately there was no 'love nest' or 'three-in-a-bed romp', which would have been more fun.
If there had, it would also have been one hell of a lot cheaper:
'Get-rich council bosses have pocketed pay rises of up to 45 per cent this year - while hard-working Brits lose their jobs or see their wages slashed.
'A News of the World investigation today reveals the shameless fat cats who have bumped up their salaries as unemployment has hit 2.47 million and more than 2,000 workers join the dole queue every day.'
The paper then puts Simon Baker of 'Staffordshire Moorlands and High Peak' near the top of their list of shame at a 37% increase. From £110,000 to £151,000 a year.
Fortunately, there was also a bit of light relief, as some fantasy/comedy was introduced near the end of the article:
'Last night council bosses insisted the rises reflected market forces.'