'Do as we say, not as we do'.
The two-facedness of County Hall bureaucrats when they talk about the environment is in danger of being exposed again.
This time it's their treatment of local dairy farmers that puts County Hall's attitude in the spotlight.
In public they lecture us on the environment: 'reduce packaging', 'save energy', 'make fewer car journeys' are just some of the exhortations to the public on the Derbyshire County Council website.
In private they look to change the milk contracts, losing locally-sourced fresh produce. This would mean lorries thundering around this country and others importing milk - a very heavy commodity - into the High Peak by road transport from overseas.
A simple environmental Food Miles toll should be factored into the calculations where large public supply contracts for food are being awarded.